Modern Animal: ad concepts

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Modern Animal

Sponsored · Exhibit 01 · First Visit Offer

Your pet's first visit with us can start with $50 off.

Get $50 off your pet's first visit with Modern Animal. Use code FIRSTVISIT50, then see what’s available near you and book same-day or next-day visits right from the Modern Animal app. No phone tag, just a visit that fits your day.

Book now and let our team take it from there.

Claim to confirm with brand: Offer terms and eligibility to confirm

Pay-as-you-go exam (Colorado and California)

Get $50 off your pet's first visit.

$50 off your pet's first visit

Use code FIRSTVISIT50

WWW.MODERNANIMAL.COM

$50 off your pet's first visit

Book Now

Format: Offer on product photo
Persona: New-to-us pet parents weighing a first visit with a new vet
Reason to buy: First visit offer
Funnel stage: Bottom of funnel
Product: Pay-as-you-go exam (Colorado and California)
Lands on: Landing page

Why it should work. Leads with the offer the brand already runs for a first visit, the lowest-friction reason to book.

Tests. Offer-first hook against service-first and proof-first hooks.

Modern Animal

Sponsored · Exhibit 02 · One Place Menu

Primary Care, Urgent Care, Virtual Care and Pharmacy. One place.

We're your partner for anything pet parenthood throws your way. Get Primary Care, Urgent Care, 24/7 Virtual Care, and Pharmacy all in one place, and book a visit when you need it right from the Modern Animal app.

Find a nearby clinic and book.

Anything pet parenthood throws your way

Pay-as-you-go exam (Colorado and California)

Primary Care
Urgent Care
24/7 Virtual Care
Pharmacy

WWW.MODERNANIMAL.COM

Care for your pet in one place

Find a nearby clinic

Format: Menu-card split, product photo
Persona: Busy pet parents juggling vet, pharmacy and urgent needs
Reason to buy: Book when you need it
Funnel stage: Middle of funnel
Product: Pay-as-you-go exam (Colorado and California)
Lands on: Landing page

Why it should work. Shows the full service menu in one glance for people who have not decided what they need.

Tests. Whether a service list beats a single-benefit message in the middle of the funnel.

Modern Animal

Sponsored · Exhibit 03 · All Access Chips

What's in the All Access Membership? Three things, up front.

All Access Membership includes unlimited in-clinic exams, 24/7 Virtual Care through chat, video, or phone, plus priority access to urgent care when needed. You'll always see the cost of care upfront so you can choose what's right for your pet.

Pick the plan that fits your pet.

Claim to confirm with brand: Confirm plan details by state

All Access Membership, per year (Colorado and California)

Three things inside All Access

1Unlimited in-clinic exams
224/7 Virtual Care through chat, video, or phone
3Priority access to urgent care

WWW.MODERNANIMAL.COM

See what All Access includes

Plans & Pricing

Format: Product photo, ingredient chips
Persona: Pet parents who want unlimited exams in one plan
Reason to buy: 24/7 Virtual Care
Funnel stage: Middle of funnel
Product: All Access Membership, per year (Colorado and California)
Lands on: Landing page

Why it should work. Turns the membership into three scannable chips instead of a pricing table.

Tests. Whether an itemized plan beats a lifestyle image for membership interest.

Modern Animal

Sponsored · Exhibit 04 · Neighborhood Hero

More than 100,000 families trust their pet's care to us.

Trusted by more than 100,000 families. Our clinics are conveniently located and designed to feel just like home to you, your pet, and our team. Find us in your neighborhood, from Los Angeles and Orange County to the SF Bay Area.

Find a nearby clinic.

Find us in your neighborhood

more than 100,000

families trust Modern Animal

WWW.MODERNANIMAL.COM

Trusted by more than 100,000 families

Find a nearby clinic

Format: Product hero
Persona: Pet parents choosing a new vet close to home
Reason to buy: Trusted by many families
Funnel stage: Top of funnel
Product: Pay-as-you-go exam (Colorado and California)
Lands on: Landing page

Why it should work. A big family count plus a local angle makes a cold audience feel the brand is established and nearby.

Tests. Social proof number against the offer for cold traffic.

Modern Animal

Sponsored · Exhibit 05 · Front Door Exterior

Right place? Your dog runs to the front door.

One review says: "the staff saw right away that he’s a friendly guy and took time to get to know him". That's what we aim for with every pet that walks in. Great care from really great people, in a clinic built to feel like home.

Great care from really great people.

A Vet for the Animal People.

Your dog runs to the front door

WWW.MODERNANIMAL.COM

A clinic your dog runs toward

Find a nearby clinic

Format: Full-bleed photo
Persona: Dog owners who dread the vet parking lot
Reason to buy: Great people
Funnel stage: Top of funnel
Product: Pay-as-you-go exam (Colorado and California)
Lands on: Landing page

Why it should work. A real review line about staff warmth paired with a building shot makes the clinic feel approachable.

Tests. Review quote on a full-bleed exterior against product-led creative.

Modern Animal

Sponsored · Exhibit 06 · Lobby Code Offer

Found a clinic you like? Here's $50 toward your pet's care.

Get $50 towards your pet's care when you start with Modern Animal. Our clinics are designed to feel just like home to you, your pet, and our team, so the first walk through the door should feel easy. Code FIRSTVISIT50 is ready.

Enter FIRSTVISIT50 and book your visit.

Claim to confirm with brand: Offer terms and eligibility to confirm

Enjoy $50 off

Get $50 off with code FIRSTVISIT50

WWW.MODERNANIMAL.COM

Use code FIRSTVISIT50

Book Now

Format: Offer on product photo
Persona: Pet parents comparing clinics who want a nudge to book
Reason to buy: First visit offer
Funnel stage: Bottom of funnel
Product: Pay-as-you-go exam (Colorado and California)
Lands on: Landing page

Why it should work. A lobby shot lowers the fear of the first walk-in while the code gives a reason to act.

Tests. Code-based offer against the plain first-visit offer.

Modern Animal

Sponsored · Native 01 · Vet Checklist Notes

A vet checklist worth saving.

A care plan with clear pricing. You'll always see the cost of care upfront so you can choose what's right for your pet, your budget, and your peace of mind. Then book a visit when you need it, same-day or next-day, with no phone tag.

Save this list, then book.

Essential Membership, per year (Colorado and California)

Notes

My vet checklist

See the cost before I say yes
Book same-day or next-day in the app
No phone tag
A team that starts by listening

WWW.MODERNANIMAL.COM

Clear pricing, upfront

Plans & Pricing

Format: Notes app over product photo
Persona: Budget-minded pet parents who hate surprise vet bills
Reason to buy: Clear pricing
Funnel stage: Middle of funnel
Product: Essential Membership, per year (Colorado and California)
Lands on: Landing page

Why it should work. A phone-notes format reads like a personal list, so the pricing promise feels like advice.

Tests. Native notes format against polished exhibit creative for clear pricing.

Modern Animal

Sponsored · Native 02 · Roommate Chat Thread

9pm. Something feels off with your pet. Who do you ask?

If you’re an Essential or All Access member, our 24/7 Virtual Care team is here to listen and guide you. We can help you decide whether to come in for urgent care, visit an emergency hospital, or safely monitor your pet at home.

Often faster than deciding alone at 9pm.

Roommate

ER thing or wait-and-see?

Open the app. Our 24/7 Virtual Care team can help you decide.

Chat, phone, or video. Anytime.

WWW.MODERNANIMAL.COM

24/7 Virtual Care for members

Learn More

Format: Message thread with photo
Persona: Anxious pet parents who panic when a pet seems off at night
Reason to buy: 24/7 Virtual Care
Funnel stage: Top of funnel
Product: All Access Membership, per year (Colorado and California)
Lands on: Landing page

Why it should work. A late-evening worry is the moment 24/7 Virtual Care matters most and a chat format makes it relatable.

Tests. Situational chat hook against a feature-led virtual care message.

Modern Animal

Sponsored · Native 03 · Same Day Poll

Same-day or next-day? You pick.

See what’s available near you and book same-day or next-day visits right from the Modern Animal app. No phone tag. Pick the slot that fits your week, and our team will start by listening, ask questions, and bring you along every step.

Vote with your calendar.

Same-day or next-day?

Same-day visitNext-day visit

WWW.MODERNANIMAL.COM

Book a visit in the app

Book Now

Format: Stories poll
Persona: Pet parents with unpredictable schedules
Reason to buy: Book when you need it
Funnel stage: Middle of funnel
Product: Pay-as-you-go exam (Colorado and California)
Lands on: Landing page

Why it should work. A story poll turns booking flexibility into a tap, which feels native to the placement.

Tests. Interactive poll format against static booking creative.

Modern Animal

Sponsored · Native 04 · Camera Roll Check-In

From the camera roll: the visit after the visit.

Care that keeps caring at home. Our team checks in, adjusts care if needed, and stays connected to make sure your pet gets better, not just seen. That's the part you won't see in a waiting room photo.

Because the visit is only the start.

RecentsSunday
eveningEdit

Better, not just seen

WWW.MODERNANIMAL.COM

Care that keeps caring at home

Learn More

Format: Camera-roll share
Persona: Pet parents who want follow-through after the appointment
Reason to buy: Care that keeps caring
Funnel stage: Top of funnel
Product: Essential Membership, per year (Colorado and California)
Lands on: Landing page

Why it should work. Follow-through after the visit is a differentiator that a photo-dump format can show without selling.

Tests. Follow-up care message against price and offer messages at the top of the funnel.

Modern Animal

Sponsored · Native 05 · Member Stories Collage

More than 100,000 families, and every one has a pet story.

Trusted by more than 100,000 families. Read their Member Stories and see what care that does more for your pet, and you, looks like. Our team starts by listening, asks questions, and brings you along every step of the way.

See more stories.

Member Stories

Care that does more for your pet. And you.

Trusted by more than 100,000 families.

Member Stories

WWW.MODERNANIMAL.COM

Read our Member Stories

See more stories

Format: Three-photo collage
Persona: Skeptical pet parents who trust other owners' stories
Reason to buy: Trusted by many families
Funnel stage: Middle of funnel
Product: Essential Membership, per year (Colorado and California)
Lands on: Landing page

Why it should work. A collage of member moments points to the Member Stories section and the family count together.

Tests. Story-driven proof against a single-number proof.

Modern Animal

Sponsored · Meme 01 · Google vs Vet Team

Your search history at 9pm vs. your care team.

Members can connect with our care team anytime through 24/7 Virtual Care, by chat, phone, or video. Skip the spiral and ask our veterinary team. It's often faster than deciding alone at 9pm.

Members, we're here at any hour.

Googling vs. asking our team

Drake Hotline Bling meme about Modern Animal

Googling symptoms at 9pm

24/7 Virtual Care for members

WWW.MODERNANIMAL.COM

Ask our team, not the internet

Learn More

Format: Meme template, product swapped in
Persona: Night-owl worriers who search symptoms before calling anyone
Reason to buy: 24/7 Virtual Care
Funnel stage: Top of funnel
Product: All Access Membership, per year (Colorado and California)
Lands on: Landing page

Why it should work. Everyone has searched symptoms late at night, so the contrast lands fast.

Tests. Humor on the virtual care benefit against the serious chat version.

Modern Animal

Sponsored · Meme 02 · Phone Tag Breakup

Be honest: the app is looking better than the phone tree.

See what’s available near you and book same-day or next-day visits right from the Modern Animal app. No phone tag. Your pet's care shouldn't depend on who picks up the phone first, or whether you call before lunch.

Book a visit when you need it.

No phone tag

Distracted Boyfriend meme about Modern Animal

Booking in the app, no phone tag

You, a pet parent

Calling the clinic and waiting

WWW.MODERNANIMAL.COM

Book in the Modern Animal app

Book Now

Format: Meme template, product swapped in
Persona: Pet parents tired of hold music
Reason to buy: Book when you need it
Funnel stage: Middle of funnel
Product: Pay-as-you-go exam (Colorado and California)
Lands on: Landing page

Why it should work. Phone tag is a shared annoyance, and the meme frames app booking as the obvious upgrade.

Tests. Humor on booking convenience against the straight booking message.

Modern Animal

Sponsored · Meme 03 · Two Button Pricing

Two buttons. One of them shows you the price first.

A care plan with clear pricing. You’ll always see the cost of care upfront so you can choose what’s right for your pet, your budget, and your peace of mind. No guessing, no gasp at the front desk.

Press the first button.

Which button do you press?

See the cost of care upfront

Find out after the visit

You, with a budget and a pet

WWW.MODERNANIMAL.COM

Clear pricing before the visit

Plans & Pricing

Format: Meme template, product swapped in
Persona: Pet parents who budget for vet care
Reason to buy: Clear pricing
Funnel stage: Top of funnel
Product: Essential Membership, per year (Colorado and California)
Lands on: Landing page

Why it should work. The sweating-over-the-choice format dramatizes price anxiety, which this promise answers.

Tests. Category contrast on pricing transparency without naming anyone.

Modern Animal

Sponsored · Meme 04 · Brain Levels Care

Four levels of vet care. Only one keeps going after you leave.

Our team checks in, adjusts care if needed, and stays connected to make sure your pet gets better, not just seen. That's what care that keeps caring at home means: the visit is the start, not the finish.

Aim for level four.

Level four never stops

Expanding Brain meme about Modern Animal

A vet visit

A vet visit with a plan

A visit plus a check-in

Care that keeps caring at home

WWW.MODERNANIMAL.COM

Stays connected after the visit

Learn More

Format: Meme template, product swapped in
Persona: Pet parents who want ongoing support, not one-off care
Reason to buy: Care that keeps caring
Funnel stage: Middle of funnel
Product: Essential Membership, per year (Colorado and California)
Lands on: Landing page

Why it should work. The escalating format makes the follow-up promise the clear top level.

Tests. Humor on follow-through against the earnest version in A10.

Modern Animal

Sponsored · Meme 05 · Buff Listening Team

Our team starts by listening. That's the whole flex.

Great care from really great people. Our team starts by listening, asks questions, and brings you along every step of the way in your pet's care. Your clinic should feel like a team, not a transaction.

Come meet the team.

Our team starts by listening

Buff Doge vs. Cheems meme about Modern Animal

A team that listens first

A visit where nobody asks questions

WWW.MODERNANIMAL.COM

Great care from great people

Find a nearby clinic

Format: Meme template, product swapped in
Persona: Pet parents who left a past vet feeling unheard
Reason to buy: Great people
Funnel stage: Top of funnel
Product: Pay-as-you-go exam (Colorado and California)
Lands on: Landing page

Why it should work. Contrasts the listening approach with a generic rushed visit without naming any competitor.

Tests. Humor on bedside manner against the earnest people message.

Modern Animal

Sponsored · Meme 06 · Change My Mind Trust

Pet parents have a lot of opinions. We have a number.

Trusted by more than 100,000 families. Read the Member Stories, then see what's near you. Our clinics are designed to feel just like home to you, your pet, and our team, so you can judge for yourself.

Watch a story, then decide.

Change my mind

Trusted by more than 100,000 families. Change my mind.

WWW.MODERNANIMAL.COM

More than 100,000 families

Watch Story

Format: Meme template, product swapped in
Persona: Doubters who want proof before booking
Reason to buy: Trusted by many families
Funnel stage: Middle of funnel
Product: Essential Membership, per year (Colorado and California)
Lands on: Landing page

Why it should work. A challenge format invites the skeptic to check the proof.

Tests. Confrontational proof framing against neutral proof framing.

Modern Animal

Sponsored · Meme 07 · First Visit Plan

The plan: find a clinic, use a code, bring your pet.

Find a nearby clinic, book a visit in the Modern Animal app, and use code FIRSTVISIT50 on your pet's first visit. See what’s available near you for same-day or next-day visits. No phone tag, no complicated plan.

Book now and use the code.

Claim to confirm with brand: Offer terms and eligibility to confirm

A first visit offer? Really?

Find a nearby clinic

Use code FIRSTVISIT50

Wait, there's an offer on the first visit?

WWW.MODERNANIMAL.COM

A code for your first visit

Book Now

Format: Meme template, product swapped in
Persona: Fence-sitters who respond to a small nudge
Reason to buy: First visit offer
Funnel stage: Bottom of funnel
Product: Pay-as-you-go exam (Colorado and California)
Lands on: Landing page

Why it should work. The twist format makes the existence of an offer the surprise and keeps the steps short.

Tests. Humor on the offer against the plain offer in A01 and A06.

Photography and product names belong to Modern Animal. Every ad lands on a page in this package. Memes use real, recognizable templates with Modern Animal product photography composited in; template rights to clear before running. Hooks, personas and the texts shown inside memes and chats are proposed, not real customer quotes.